A comprehensive analysis of the $6 billion European sports sponsorship industry comprising three reports, European Sports Marketing Data, Strategy & Research and Case Studies & Activation.
Additional Information
Part One of the report analyses the European sports sponsorship industry. Data coverage of the market includes estimates of spend by: Sport, Industry sector, Sponsorship type, Source of sponsorship spend by country. Each of Europe's major markets is analysed for sponsorship - where the money comes from and where it goes. The major part of Section 1 is dedicated to a comprehensive list of more than 2,000 sponsorship deals in Europe, with name of rights holder, property description, sponsor and sponsor's industry sector. Where available start / finish dates and values of contracts are listed.
Part Two: Sponsorship strategy is examined with expert comment and case studies from some of Europe's leading practitioners. The major part of the report examines the research methodology employed in sponsorship. It considers every aspect of pre-research, rights valuation, media evaluation (including TV, web, print and radio), tracking studies and the use of lifestyle profiling. The major part of the report examines the research methodology employed in sponsorship. It considers every aspect of pre-research, rights valuation, media evaluation (including TV, web, print and radio), tracking studies and the use of lifestyle profiling.
Part three: Activation is where the value of sponsorship is achieved. This report analyses the different types of sponsorship such as team, event, individual, naming rights, broadcast and media. It looks at leveraging sponsorship through sales promotion, public relations, hospitality, merchandising, special events, field marketing and new media. The report includes in-depth case studies from Europe's most successful sponsorship programmes in every aspect of sponsorship covered. It features expert comment from Europe's leading sponsors, agencies and rights holders.
Developer / Author(s)
Simon Rines has written for all of the leading marketing publications in the UK, as well as for many international publications. He has contributed articles to Sport Business, Sports Marketing, The International Journal of Sports Marketing & Sponsorship, Marketing Week, Marketing, Campaign, Management Today, The Daily Telegraph, Sunday Business, Marketing Director International, Marketing Director UK, Marketing Business, Incentive Today and Sales Promotion. He is also a regular commentator on sports business issues across a wide range of international media.
Editor(s)
N/A