Published quarterly (Jan, Apr, Jul, Oct), the International Journal of Sports Marketing & Sponsorship provides in-depth, commercially led content from the world's best sports marketing academics and practitioners. Through best practice case studies, research, analysis and interviews, the Journal makes robust knowledge available across the sports industry including: sports management, marketing, sponsorship, law and media.
The Journal is written by the world's leading sports marketing thinkers and brings together sports marketing practitioners and academics. It provides a vital source of sports business information; case studies, research papers, data, analysis and interviews. The intelligence can be fed directly into businesses and studies and shared among marketing teams, students and fellow industry colleagues.
Additional Information
Contents of Volume 10 No. 1, January 2009
New media, branding and global sports sponsorship
by
James Santomier, Professor, Department of Marketing and Sport Management
John F. Welch, College of Business, Sacred Heart University
The internationalisation of a sports team brand: the case of European soccer teams
by
André Richelieu, Professor, Department of Marketing, Université Laval, Québec, Canada
Sibylle Lopez, Researcher, Department of Marketing, Université Laval, Canada
Michel Desbordes, Professor, Paris Sud XI and ISC School of Management, Paris, France
Risk management in sports sponsorship: application to human mortality risk
by
Norm O’Reilly, Director and Associate Professor, School of Sports Administration
Director, Institute for Sport Marketing, Faculty of Management, Laurentian University
George Foster, Wattis Professor of Management, Graduate School of Business
Stanford University
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
by
Xinquan Sheena Yang, PhD candidate, The University of British Columbia
Robert Sparks, Associate Professor and Director of School of Human Kinetics, The University of British Columbia
Ming Li, Professor, Director of the School of Recreation and Sport Sciences Ohio University
The international trade of players in European club football: consequences for national teams
by
Harry Arne Solberg, Trondheim Business School
Kjetil K. Haugen, Department of Economics, Molde University College
Developer / Author(s)
See above
Editor(s)
Simon Chadwick Professor of Sport Business Strategy and Marketing, Coventry University. Michel Desbordes Professor ISC School of Management, Paris University Paris Sud 11, France.