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Sports Event Bidding
Sports Events Bidding is essential reading for all those responsible for bringing sports games and competitions to their city, region or country
The right to host an international event is now one of the most valuable prizes in sport with the market valued US$50 billion worldwide*. Hosting events is no longer purely about prestige either. The power of sport to deliver lasting economic, social and health benefits to host communities is also being recognised as never before, prompting government support for bidding to grow at a staggering rate.
*source Dubai International Sports conference 2007
Consequently, competition to host events is hotter than ever before, and particularly beyond the top tier of Olympic Games, World Cup football and the like. For evidence note that around 60 cities made initial applications to host yachting’s 2007 America’s Cup.
But increased competition is constantly raising the bar for depth and quality of bids – which in turn is increasing the cost of getting into the race. As a prospective bidder therefore you need as much information and intelligence on the process as possible.
Sports Event Bidding, a new report from SportBusiness is a comprehensive resource for both bidders and property owners. It will help in this high stakes game by plotting rapid changes in the bidding landscape and providing a carefully mapped course through it. With expert input from successful and unsuccessful bids around the world you will gain vital insight into all the key factors essential to your bid. We examine all areas from making the initial decision to mounting a bid, through putting together the components of a successful campaign.
Who will benefit from this report?
Sports Events Bidding is essential reading for all those responsible for bringing sports games and competitions to their city, region or country. Use this report and:
- Refine your bidding aspirations and strategy
- Select target events that you can bring home to your town
- Position sports event bidding at the heart of your plans to bring economic prosperity to your region
- Win event competitions and bring tourist and business revenues to your city
- Gain extra use from your stadium or venue by attracting sports competitions
For a free executive summary click here
Additional Information
The report is also an invaluable guide for International Federations looking to stage international events and commercial organisers or tours and circuits. By using comparative case examples it will help you run more successful bidding competitions, generate more interest in your events and raise the value of hosting them.
What you will learn from Sports Event Bidding
Over 10 closely packed chapters of case studies interviews and expert analysis you will:
- Learn why you should bid for major sports events? Unearthing powerful arguments as to why sports events should be part of your development strategy.
- Analyse what to bid for? A scientific approach to matching your development objectives to sports events and selecting events you can win
- Discover how to gain stakeholder support. Strategies to help you win the endorsement of a range of stakeholders that includes government, national federations and the public.
- Gain strategies to win commercial support. Proven arguments you can employ to persuade commercial partners to underwrite your bid.
- Build legacy objectives into your bids. Ensure the process of bidding delivers long term benefits and enhance your prospects with event awarding bodies.
- Establish what you need to deliver on facilities and infrastructure. Avoid white elephants and deliver the wow factor some federations are looking for.
- Plan to beat the competition. Discover the mechanics of event bidding competitions ranging from simple beauty contests to complex, multi-round contests.
- Plan your PR and lobbying. Where your bid can be won or lost, discover how to craft your message and get it across powerfully.
- Win even if you lose. Bring home the benefits of bidding – place branding, legacy, experience etc. – even if you don’t bring home the event itself.
- The widest range of case examples assembled.
- Bidding is a rapidly evolving discipline and this report will bring you up-to-date with the latest case studies including: Summer and Winter Olympic Games -ICC Cricket World Cup -Rugby World Cup - European Athletics - Powerboat P1 -Commonwealth Games -Asian Games -PGA Golf Tour -ATP and WTA Tennis Tours
-Case studies from the world’s leading sports cities, among them:
Melbourne, London, Moscow, Manchester, Valencia, Rio de Janeiro, Sydney ...and many more
- Professionalise your approach to bidding with Sports Event Bidding, a strategic guide for bidders and sports event property owners.
Order your copy today and start putting your city, region or event on the map.
Developer / Author(s)
David Walmsley has more than a decade’s experience in the sports industry as a business analyst, journalist and author. As an analyst, David works with the SportBusiness and Mintel research and intelligence groups,
specialising in spectator sports and media.
He was author of the SportBusiness report , Maximising Revenue from Sports Ticketing, published in 2001.
As a journalist, he has covered all major sports for newspapers, magazines and websites, working for the likes of Independent News & Media and the BBC. He was also content provider to the official British and Irish Lions website for their 2005 tour to New Zealand.
David has written six books on football and rugby union, including the acclaimed Genesis Publications history of the British and Irish Lions, The Lions (2005). He is also a Director of electronic programme provider Pregramme Media.
Editor(s)
N/A
| Product Code / ISBN |
RR1SB0009 |
| ISBN13 (if applicable) |
N/A |
| Issue / Publication Date |
2008 |
| Product / Publication Type |
Research Reports |
| Developer / Lead Author |
David Walmsley |
| Model / Edition |
1 |
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