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Message Effects Research
Principles Of Design & Analysis
In this fascinating and controversial new work, Sally Jackson critiques the methodology behind generalized claims about message effects and lays the groundwork for a methodological alternative.
Additional Information
Developer / Author(s)
Editor(s)
| Product Code / ISBN |
898623161 |
| ISBN13 (if applicable) |
9.7809E+12 |
| Issue / Publication Date |
21 Jan 1993 |
| Product / Publication Type |
Hardback |
| Developer / Lead Author |
Jackson. |
| Model / Edition |
0 |
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